What we do
Looking for work is a full-time job that pays nothing.
ApplyNorth removes the repetitive part, the endless retyping of the same details, so that applying comes down to whether you're right for the role, not how many hours you can spare.
The problem
Unemployment isn't only lost income. It's an unpaid workload that lands exactly when you have the least energy for it.
Behind those numbers is something ordinary: a single posting draws hundreds of applications, most are never answered, and each one costs a quarter of an hour of identical typing. After a shift, after the kids are down, after a night on your feet , and that's when most people stop. Not from lack of will, but from exhaustion.
And the cost isn't shared evenly. If you already have a job, you apply in the evenings. If you're a single parent, some weeks you don't apply at all. If English or French isn't your first language, every form takes twice as long.
Our mission
Who we're for
For people who struggle to get hired and don't have the tools others do: no coach, no resume writer, no network, no free evenings. Talent is evenly distributed. Time and tools are not.
Unemployment isn't a niche problem. It affects hundreds of thousands of Canadian households at any moment, and it lands hardest on the people with the least slack : hourly workers, newcomers, single parents, anyone returning to work after a gap.
Why volume is the game
One posting draws hundreds of applications. Software screens them first, then a recruiter spends seconds on the ones that survive. At that scale an application is a lottery ticket: your profile decides whether you can win, but the number of tickets decides whether you're playing.
The people who get interviews aren't always the most qualified. Often they're the ones who could send two hundred. We make that number available to someone who doesn't have two hundred hours.
Why we charge
Every application runs a real browser on a real server, reads the employer's form and fills it in. That costs money to run, and it takes constant upkeep: employers redesign their forms, job sites change, and the system has to keep up every week or it simply stops working.
The subscription covers those costs and keeps the service alive. The price per application falls as the plan grows, because the point is to make volume affordable , not scarce.
12¢ an application, against a quarter of an hour of your time.
Why this is fair
This already happens
Employers have used automated systems to filter applications for years. Better-off candidates pay resume writers and coaches. Automation isn't entering the process . It's already there, on one side only.
It is your application
We invent nothing. Every answer comes from your profile, you approve each job before it goes, and if a question can't be answered honestly, the application waits for you instead of going out.
It levels the field
Twelve cents an application is less than a coffee for an evening's worth of typing. The person working nights applies as much as the person with free days.
What we don't claim
We don't find you a job. We don't guarantee interviews. We don't improve your qualifications, and we never lie on your behalf : not about your work eligibility, not about your experience.
What we do is smaller and more useful: the same applications, out in minutes instead of weeks, aimed at jobs you're actually eligible for, in both official languages.