Manager, Product Marketing
About this job
<div class="content-intro"><h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">Who we are:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</span></div> <div class="MuiGrid-root css-17v2lcf"> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</span></div> <div class="MuiGrid-root css-17v2lcf"> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our <a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://careers.geotab.com/blog/">blog</a> and follow us @InsideGeotab on <a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://www.instagram.com/insidegeotab/">Instagram</a>. </span></div></div><div class="MuiGrid-root css-17v2lcf"> <h1><span style="color: rgb(37, 71, 123);">Who you are:</span></h1> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Manager, Product Marketing who will lead a team of market facing experts to drive the growth and adoption of your product portfolio. You will be a key contributor to the product strategy and roadmap, responsible for developing compelling positioning and messaging. If you love technology, and are keen to join an industry leader — we would love to hear from you!</span></p> <h1><span style="color: rgb(37, 71, 123);">What you'll do:</span></h1> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">As a Manager, Product Marketing, you will own the go-to-market strategy, leading cross-functional teams to ensure successful product launches and campaigns. You will mentor your team, foster a culture of market expertise, and serve as a strategic partner to Product, Sales, and Marketing leadership, ultimately owning the market success of your products.<br></span></p> <h1><span style="color: rgb(37, 71, 123);">How you'll make an impact:</span></h1> <ul> <li> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Lead and mentor the team to tell the product story in a simple, clear, and compelling way, ensuring consistent and differentiated messaging that effectively shares Geotab’s products with the world. Oversee the development and refinement of product positioning and messaging frameworks.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Partner with Product Marketing Management (PMM) leadership and other senior team members to guide the team in building the holistic product marketing roadmap, ensuring alignment with business priorities. Establish and track Key Performance Areas (KPAs) for the team and contribute to defining overall team goals year over year. Develop and champion strategies to achieve the next level of growth through team efforts.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Partner with Product Marketing Management (PMM) leadership to actively shape and advance the Product Marketing craft at Geotab. Lead the development and implementation of scalable processes and standards for how the team goes to market and coordinates with internal stakeholders. Oversee the evaluation and management of 3rd party tools or platforms to enhance the capabilities and efficiency of the PMM function.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Ensure the team collaborates closely with Product Managers to embody the "voice" of their respective products, possessing comprehensive knowledge of features and capabilities. Guide the team in tailoring messaging and documentation to meet the specific requirements of individual and sales teams.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Foster and lead strong collaborative relationships with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies driven by your team. Represent the Product Marketing team in cross-functional leadership discussions.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Collaborate with Sales Enablement leadership to define priorities and oversee the team's creation and delivery of effective training programs and sales tools, equipping the sales team with the knowledge and resources they need to effectively sell the product.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Lead and develop a high-performing team of Product Marketing Managers, fostering a collaborative and engaged environment. Provide coaching, mentorship, and ongoing feedback while supporting talent management, performance management, resource planning, and professional development. Oversee performance reviews and related HR activities, and continuously improve team processes, policies, and ways of working.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Drive the advancement of product, sales, and marketing KPAs by guiding the team's creation of impactful product marketing deliverables (messaging and content). Ensure the team is focused on successful adoption of features and functionality of new releases. Monitor and report on pipeline and lead generation goals in partnership with marketing teams, holding the team accountable for results.</span></p> </li> </ul> <h1><span style="color: rgb(37, 71, 123);">What you'll bring to this role:</span></h1> <ul> <li> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">10+ years of work experience ideally in Product Marketing in SaaS.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">3–5 years in a supervisory role.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Ability to analyze market trends, customer needs, and competitive landscapes. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Solid understanding of product development and marketing principles. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Experience in developing sales tools and training programs.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Strong analytical skills with the ability to interpret data and make data-driven decisions.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Experience coaching, managing and developing team members. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Ability to establish and optimize product marketing processes and standards. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Innovative thinker with a knack for developing unique marketing campaigns and strategies.</span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Deep understanding of customer needs and motivations. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products. </span></p> </li> <li style="color: rgb(102, 120, 140); font-size: 12pt;"> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.</span></p> </li> </ul> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</span></div> <div class="MuiGrid-root css-17v2lcf"> </div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>Please note: </strong></span></div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</strong></span></div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>This role is open to remote candidates across Canada; however, employees local to a Geotab office will follow our flexible hybrid model.</strong></span></div> <div class="MuiGrid-root css-1spul5l"> </div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>This posting is for an existing vacancy.</strong></span></div> <div class="MuiGrid-root css-1spul5l"> </div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>#LI-Remote</strong></span></div> <h1 class="MuiGrid-root css-1spul5l"><span style="color: rgb(37, 71, 123);">Why job seekers choose Geotab:</span></h1> <div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-1spul5l"> <p><span style="color: rgb(102, 120, 140);">Flex working arrangements</span><br><span style="color: rgb(102, 120, 140);">Home office reimbursement program</span><br><span style="color: rgb(102, 120, 140);">Baby bonus & parental leave top up program</span><br><span style="color: rgb(102, 120, 140);">Online learning and networking opportunities</span><br><span style="color: rgb(102, 120, 140);">Electric vehicle purchase incentive program</span><br><span style="color: rgb(102, 120, 140);">Competitive medical and dental benefits</span><br><span style="color: rgb(102, 120, 140);">Retirement savings program</span></p> <p><strong><span style="color: rgb(102, 120, 140);">*The above are offered to full-time permanent employees only</span></strong></p> </div> <div class="MuiGrid-root css-1spul5l"> <h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">How we work:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</span></div> <div class="MuiGrid-root css-17v2lcf"> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140); font-size: 8pt;">We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our <a href="https://www.geotab.com/privacy-policy/">Privacy Policy</a>. Click <a href="https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0">here</a> to read our Privacy Notice. </span></div> </div> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.</p></div><div class="title">Hiring Range</div><div class="pay-range"><span>$120,000</span><span class="divider">—</span><span>$170,000 CAD</span></div></div></div>